Sunday, June 3, 2012

Meet Real Berliners!

During the last few weeks, I've noticed these posters around town advertising the Berlinische Galerie für Moderne Kunst (Museum of Modern Art, Photography and Architecture). The museum is one of Berlin's newest, and it collects art from 1870 to the present day with a focus on Berlin artists and art. It's one of my favorite museums in town, and it has an outstanding collection from the Dada period, the Neue Sachlichkeit (New Objectivity), and the Eastern European avant-garde.

This particular poster features Christian Schad's Portrait of the Writer Ludwig Bäumer (1927) with the catchphrase "Treffen Sie Echte Berliner!" (Meet Real Berliners). It's a clever and astute advertising campaign. Berlin, like many big cities, has a large non-native population (estimates range from 50-70 percent of the residents came from somewhere else). 

When I lived in San Francisco finding a native San Franciscan was sort of like unearthing a four-leaf cover (not that unlucky, just rare). In fact, in all the years I lived, studied, and worked in San Francisco, I came across only one native San Franciscan! I've had better luck meeting native Berliners (perhaps a dozen) than I ever had in meeting native San Franciscans; but still, it makes me wonder, where are all the natives? They all can't be at the Berlinische Galerie. 

No comments: