Sunday, November 18, 2012

What Do Germans Think We Eat?

American Food Section
A few weeks ago, I noticed the new American food section at my local Kaisers Supermarket. Tucked away in the back of the store, this small and spare section had a distinctively American look.

There was popcorn, Swiss Miss, Cheese Whiz, maple syrup, Hunt's Barbecue sauce, Betty Crocker Cake mixes, and of course, Pop Tarts. Having an "American food" section is a good idea and seems to be a growing trend in Germany, but what constitutes American food? And more importantly, who buys this stuff? Expats? Curious Germans? Junk food aficionados?

For years, KaDeWethe upscale Berlin Department store, would stock American food in its international food hall. Naturally, KaDeWe had the good sense to stock products that would appeal to American expats such as Velveeta, Corn Flakes, Potato Chips, and Mountain Dew. This pathetic section at Kaisers was a halfhearted attempt to target some vague market group. The least they could do is stock some Twinkies, Cheetos, or Pork Rinds.

1 comment:

Unknown said...

Sadly, they wouldn't be able to stock Twinkies now that Hostess has shut down.