Tuesday, December 4, 2012

World's Largest Weihnachtsmarkt

The largest Weihnachtsmarkt (Christmas Market) in the world is not in Germany but in Birmingham, England. It attracts over 5 million visitors during the Christmas season and is run by Kurt Stroscher, a native of Heidelberg. The German Weihnachtsmarkt has become such an export success that there are now 20 similar Weihnachtsmärkte throughout the U.K. 



Birmingham tries to keep its Weihnachtsmarkt as authentic as possible and avoid "Disney-Kitsch." However, there's one major difference with the exported Weihnachtsmärkte: the almost complete absence of vendors selling alcohol. Luckily, Mr. Stroscher was able to convince the Birmingham city elders to have a Glühwein stall set-up. I mean, what would a Weihnachtsmarkt be without Glühwein. 

No comments: