Friday, May 17, 2013

ABC Not So Cool Afterall

A few weeks ago, I mentioned that ABC had done something really cool by permitting YouTube to show some of its movies from the 1970s TV series The ABC Movie of the Week. Many of these movies were quite good and unavailable on DVD. Unfortunately, my elation over ABC was premature. A couple of days ago, I discovered that most of these movies had been deleted. 

Airing these long forgotten movies was the sort of thing that could have helped ABC develop a sort of cult following and reminded people that ABC even existed. It's unlikely ABC will ever get direct revenue from these movies, but they could have gotten some positive viral marketing. No wonder network TV is losing its audience and quickly becoming irrelevant as an entertainment medium.  

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