Tuesday, September 17, 2013

Stock Recommendation: Chipolte Mexican Grill


Here's a beautiful and very original video from the folks at Chipolte. The video makes its point very effectively, and may suggest the future of what restaurants offer. The video definitely oversells the vision of what Chipolte is, but even so, Chipolte's aspirations of what they would like to be suggests a trend toward more vegan and vegetarian options on restaurant menus. As more people become aware of the cruelty and abuses involved in factory farming, restaurants like Chipolte will have the edge in meeting customer demand. BTW: Chipolte (CMG) is traded on the NYSE and looks like a good buy.

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