Saturday, July 5, 2014

Unbelievably, Berlin's Hotel Rates are Higher During World Cup 2014

Public Viewing in the Tiergarten
World Cup mania is in full force in Berlin, and hotel rates are correspondingly higher. I was talking to a tourist yesterday, and she was complaining that Berlin's hotels have raised prices during the World Cup. That seemed odd. Why would hotels raise prices for a World Cup that's being played in Brazil?

'Public viewing venues,' she said. Berlin is full of public viewing locales where hundreds, if not thousands, of people congregate to watch the football matches on huge screens. For example, the Fan Mile in Berlin's Tiergarten Park (the biggest public viewing spot in Germany) has a 646 sq. foot (60 sq. meters) screen where a 100,000 enthusiastic spectators watch the games live. People come to Berlin from all over Germany just to be part of the public viewing experience. It's the simple law of supply and demand: more tourists than hotel beds.

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